Fall Graduate Courses - 2012
For CRN's see: Fall 2012 Schedule
Certificate of Advanced Graduate Studies
Capstone
CAGS3999 TBA
Section: 1
CRN: 22731
John Lindholm
Fundraising and Grant Writing
MPA3020 M 0630p-0930p
Section: 1
CRN: 22489
Sarah Lange
Explores the challenge faced by every nonprofit to be more entrepreneurial and competitive and to raise funds for its programs and operations. This course examines a wide variety of fundraising approaches; sources for federal, state, and local grants; the process of grant writing and interaction with the grant-giving agency; and local, regional, and on-line resources available to find grant funding.
United States Health Care Policy
MPA3030 M 0630p-0930p
Section: 1
CRN: 22490
Michael Tutty
The accessibility, cost and delivery of healthcare is a daily challenge, and a broad topic for discussion in America. The issues are debated on the campaign trail, in Congress and in corporate board rooms. The main challenge in front of our nation is to deliver effective healthcare services at an affordable cost while maintaining quality of care. In this course the student will develop an understanding of the many different insurers and government agencies that are responsible for providing access to and actual delivery of healthcare services. The course will focus on current critical issues in healthcare: the Medication Modernization Act (Medicare Part D), Medicaid, Universal Healthcare, the high cost of drugs, the Massachusetts Healthcare Connector, the growing number of uninsured in America, healthcare reform. Additionally, the course will explore the significant impact of the baby boomer generation on the healthcare industry, increased life expectancies, the presidential election's effect on healthcare issues, and future technology initiatives (e-prescribing and electronic medical records).
Organizational Communication
MPA3070 R 0630p-0930p
Section: 1
CRN: 22615
John Chetro-Szivos
Analyzes communication theory in terms of its affects on behavior of the members of an organization. Internal and external communication is an essential aspect of organizational functioning, and the majority of managerial problems are rooted in communication. This course examines the major theoretical and practical aspects of communication in organizations as they apply to business and governmental contexts.
Management Information Systems and Technology
MPA3080 M 0630p-0930p
Section: 1
CRN: 22572
Dennis Wadsworth
Effective communication and management skills in today's technology driven organizations require that the individual possess a working knowledge of state-of-the art presentation software tools and a pragmatic understanding of both the organization's existing information tools as well as capabilities of those tools which exist outside of the organization. This course will introduce the student to state-of-the-art software through hands-on application of the most popular tools in use today with a conceptual foundation in information system technology from a management perspective.
Public Relations
MPA3090 M 0630p-0930p
Section: 1
CRN: 22570
Charles Sides
Analyzes basic principles of public relations through readings, lectures, case presentations, and class discussion. After a brief history and definition of public relations, attention turns to the nature of public audiences and stakeholders, getting through in the face of the communication din, public relations and contingency planning, dealing with the media, PR writing, public relations practices, employees, the community, and ethics.
Issues and Cases in Public Administration
MPA3100 W 0630p-0930p
Section: 1
CRN: 22496
Daniel Morgado
Surveys concepts, practices and trends in contemporary public administration. Topics addressed will include intergovernmental relations, organizational theory and behavior, public personnel management, collective bargaining, governmental budgeting and regulations, and managing public policies and programs. Incorporating research, case studies, and current events, the course emphasizes analysis and application of theory in relation to real-life situations.
Organizational Behavior and Leadership
MPA3120 R 0630p-0930p
Section: 1
CRN: 22594
Richard Gillogly
Develops an understanding of concepts, analytical tools and communication skills underlying behavior in organizations. The course explores the relationship between task accomplishments and human fulfillment in the context of planned organizational change. Various learning experiences are incorporated, including case studies, simulations, role playing and group discussion. Issues of public involvement, participatory decision making, employee empowerment and forms of leadership are also addressed.
Managing Diversity
MPA3140 TBA
Section: M1
CRN: 22829
Alicja Januszewicz
The majority of the U.S. corporations now perform an increasing portion of their business outside of their home country. In addition, the growing heterogeneity of the U.S. population makes the American workplace increasingly multicultural. This increasing complexity is compounded by differences of gender, sexual preference, age, physical challenges and lifestyles. To be an effective manager today, one must be aware of an enormous amount of public policy dealing with diversity in the work place. Yet, beyond learning to be compliant with the policies, the effective manager of the next century will be a global manager who can turn diversity into strength.
Advanced Professional Communication
MPA3300 W 0630p-0930p
Section: 1
CRN: 22588
Charles Sides
Provides practice in oral, written and presentation skills necessary within organizational environments. Students learn how to create and critique several genres of written texts used in the workplace, going beyond creating professional documents to analyzing corporate and professional internal and external communication practices.
GLOBAL MARKETING & ADVERTISING
MPA3350 TBA
Section: R1
CRN: 22849
Cher de Rossiter
Strategic Issues in Human Resource Management
MPA3410 T 0630p-0930p
Section: 1
CRN: 22574
Alicja Januszewicz
Examines the strategic issues involved in Human Resource functions. Emphasizes the competitive consequences of HR policy decisions of planning, job analysis and design, recruiting and selection, training and development, compensation/benefits structures and reward structures, performance appraisals and communication mechanisms.
Intercultural Communication
MPA3520 T 0630p-0930p
Section: 1
CRN: 22583
John Chetro-Szivos
Creates an awareness of our unconscious prejudices, our verbal and nonverbal presentations and how this may influence our interactions with people from other cultures. By focusing on the history and contributions of various ethnic groups in the United States, students gain a heightened appreciation of difference and an understanding of culturally-specific needs.
Finance and Accounting for Non-Financial Managers
MPA3580 R 0630p-0930p
Section: 1
CRN: 22585
Jeffrey Apfel
Provides the student with a basic understanding of the financial systems within an organization, how financial data is interpreted and the impact of such data on decision making. Budgeting, pricing, cash flow, balance sheets and income statements are reviewed.
Finance and Accounting for Non-Financial Managers
MPA3580 TBA
Section: R1
CRN: 22848
Tatiana Pervitskaya
Provides the student with a basic understanding of the financial systems within an organization, how financial data is interpreted and the impact of such data on decision making. Budgeting, pricing, cash flow, balance sheets and income statements are reviewed.
Negotiation, Mediation and Conflict Management
MPA3600 T 0630p-0930p
Section: 1
CRN: 22580
Martin Breinlinger
Builds effective communication skills essential to successful negotiation, mediation and conflict resolution, using materials from the Harvard Negotiation Project. The focus is on developing an understanding of various resolution processes, incorporating theoretical perspectives and practical applications.
Strategic Management for Public and Nonprofit Organizations
MPA3740 W 0630p-0930p
Section: 1
CRN: 22497
David Jordan
Strategic Management may be defined as an externally oriented philosophy of managing an organization that links strategic thinking and analysis to organizational action. This course examines the critical aspects of strategy and organizational planning and considers the key elements of strategic management - Organizational Analysis, Strategy Formulation, Strategy Implementation and Strategy Evaluation & Control. The principles of strategic management are applied in a semester long examination of a social service, healthcare, arts and culture, government or other public or nonprofit setting. Strategic Management attempts to orchestrate a fit between an organization's external environment (political, technological, regulatory, social, etc.) and its internal situation ( values, culture, finances, marketing, human resources, IT, organizational structure and so on) and therefore offers the student a broad understanding of how the varied components of organizations work together to inform strategic direction and planning.
Project Management
MPA3840 R 0630p-0930p
Section: 1
CRN: 22593
Louise Eichman
A blend of instruction, discussion and exercises this course is built around the project management best practices presented in the Project Management Institute's (PMI) Guide to the Project Management Body of Knowledge (PMBOK). It provides the foundation, tools, techniques, templates and methodology to - manage each stage of the project life cycle, working within organizational and cost constraints; set goals tied directly to stakeholder needs; get the most from project teams, and use state-of-the-art project management tools to deliver projects to scope, on-time, and within budget. Spanning the entire project life cycle, the course covers all nine Project Management Knowledge Areas (Integration, Scope, Time, Cost, Quality, Human Resources, Communications, Risk, and Procurement) and the five Project Management Process groups (Initiating, Planning, Executing, Controlling and Closing). Sections include the Fundamentals; Time and Cost Management; Quality Management; Risk Management; Contract Management; Leadership, Communication and Management; and Managing Large Scale International projects in Virtual Environments.
Project Management
MPA3840 TBA
Section: R2
CRN: 22852
Dilayra Akhmerova
A blend of instruction, discussion and exercises this course is built around the project management best practices presented in the Project Management Institute's (PMI) Guide to the Project Management Body of Knowledge (PMBOK). It provides the foundation, tools, techniques, templates and methodology to - manage each stage of the project life cycle, working within organizational and cost constraints; set goals tied directly to stakeholder needs; get the most from project teams, and use state-of-the-art project management tools to deliver projects to scope, on-time, and within budget. Spanning the entire project life cycle, the course covers all nine Project Management Knowledge Areas (Integration, Scope, Time, Cost, Quality, Human Resources, Communications, Risk, and Procurement) and the five Project Management Process groups (Initiating, Planning, Executing, Controlling and Closing). Sections include the Fundamentals; Time and Cost Management; Quality Management; Risk Management; Contract Management; Leadership, Communication and Management; and Managing Large Scale International projects in Virtual Environments.
Research Methods and Strategies
MPA3900 M 0630p-0930p
Section: 1
CRN: 22409
Susan Millette
Explores the many public policy and managerial problems that require administrators to gather information to arrive at solutions. The "action research" model focuses on the application of research techniques to program evaluation and the analysis of outcomes in an organizational setting. This course surveys the analytical skills necessary to design and implement such research projects and covers skills such as problem analysis, research strategy, questionnaire development, sampling techniques and data analysis. The course emphasizes qualitative and interpretive techniques. Statistical analysis will focus on appropriate application and interpretation of various techniques, with some hands-on computer analysis.
Fundamentals of Business Analysis
MPA3930 W 0630p-0930p
Section: 1
CRN: 22589
Robert Ainsworth
Specifically designed to give Managers a basic understanding of standard financial reporting, the setup of a strong financial organization, the creation of strategic budgets and the use of financial reporting in highlighting and monitoring performance. The course provides a special focus on financial functions as they relate to the fulfillment of the organizations goals. Course topics include the role of the financial department; understanding basic financial reports and what the numbers mean; creating ratios and basic measurements to measure the organization¿s progress; development of a strategic budget and a continuous reporting model; understanding management of the financial health of the organization; and identifying and solving financial management issues.
Fundamentals of Business Analysis
MPA3930 TBA
Section: M1
CRN: 22828
Peter Salerno
Specifically designed to give Managers a basic understanding of standard financial reporting, the setup of a strong financial organization, the creation of strategic budgets and the use of financial reporting in highlighting and monitoring performance. The course provides a special focus on financial functions as they relate to the fulfillment of the organizations goals. Course topics include the role of the financial department; understanding basic financial reports and what the numbers mean; creating ratios and basic measurements to measure the organization¿s progress; development of a strategic budget and a continuous reporting model; understanding management of the financial health of the organization; and identifying and solving financial management issues.
Internship
MPA3940 TBA
Section: 1
CRN: 22622
Susan Smith
Students secure placement in internships that complement their academic pursuits. Internships may be without pay or may pay a salary or stipend. Tasks assigned during an internship are expected to involve a balance of needed clerical work and challenging responsibilities allowing professional growth, with a time commitment of 20 hours per week. Interns report to a designated on-site supervisor who provides guidance and feedback on performance. Both the intern and the on-site supervisor interface with the academic coordinator to assure smooth progress during the semester. Periodic on-campus seminars with the academic supervisor provide an arena for feedback on issues common to all the interns; the academic coordinator also provides a wider perspective on concerns at individual internship sites. The internship is required of all students with fewer than three years full-time professional work experience. Interested students should contact Susan Smith at susmith@clarku.edu.
Capstone Practicum
MPA3999 TBA
Section: 1
CRN: 22624
Susan Millette
Integrates the elements of the MPA program into one comprehensive policy-making application. While in teams and under faculty instructor supervision, students address an actual policy issue. The practicum culminates in a formal written and oral presentation of their work, which is evaluated by faculty and organization professionals.
Information Technology Management
MSIT3040 TBA
Section: R
CRN: 22715
Dennis Wadsworth
Covers the theory and practice of planning and managing the information systems function. Course includes the interface of corporate and information systems managers and the strategic position of information systems in a variety of commercial and manufacturing enterprises.
Information Systems Analysis and Design
MSIT3050 T 0630p-0930p
Section: 1
CRN: 22495
Dennis Wadsworth
Despite all of its current and future technological capabilities, the computer still owes its power and usefulness to people. Business people define the business problems to be solved by the computer. Computer programmers and technicians apply information technology to build information systems that solve those problems. Systems Analysis and Design is the study of a business problem domain to recommend improvements and specify the business requirements for the solution through the specification or construction of a technical, computer based solution.
Organizational Communication
MSIT3070 R 0630p-0930p
Section: 1
CRN: 22617
John Chetro-Szivos
Analyzes communication theory in terms of its affects on behavior of the members of an organization. Internal and external communication is an essential aspect of organizational functioning, and the majority of managerial problems are rooted in communication. This course examines the major theoretical and practical aspects of communication in organizations as they apply to business and governmental contexts.
Management Information Systems and Technology
MSIT3080 M 0630p-0930p
Section: 1
CRN: 22573
Dennis Wadsworth
Effective communication and management skills in today's technology driven organizations require that the individual possess a working knowledge of state-of-the art presentation software tools and a pragmatic understanding of both the organization's existing information tools as well as capabilities of those tools which exist outside of the organization. This course will introduce the student to state-of-the-art software through hands-on application of the most popular tools in use today with a conceptual foundation in information system technology from a management perspective.
Cyber Security Fundamentals
MSIT3110 M 0630p-0930p
Section: 1
CRN: 22491
Germinal Isern
(Formerly Data Privacy & Security **Core MSIT Course**) This course covers a broad set of fundamental topics regarding Cyber Security challenges and principles. The course gives students a solid foundation, as the first building block in our graduate programs, of key concepts and terms required to understand and leverage in successfully completing the rest of the program courses.
Cyber Security Fundamentals
MSIT3110 M 0630p-0930p
Section: R
CRN: 22713
Germinal Isern
(Formerly Data Privacy & Security **Core MSIT Course**) This course covers a broad set of fundamental topics regarding Cyber Security challenges and principles. The course gives students a solid foundation, as the first building block in our graduate programs, of key concepts and terms required to understand and leverage in successfully completing the rest of the program courses.
Legal and Financial Issues in Information Systems Management
MSIT3120 R 0630p-0930p
Section: 1
CRN: 22596
Dennis Wadsworth
Information technologies - intellectual property and data - are often an organization's most valuable assets. Advances in the Internet and in other global communications technologies make it possible to contemplate the development of a global information society. An effective legal, regulatory and enforcement framework is essential for creating the right incentive structure for E-Commerce market participants.
Design and Analysis of Computer Networks
MSIT3130 TBA
Section: R1
CRN: 22855
Alexey Podgorov
Designed as an overview of LAN/WAN; encoding digital and analog signals, asynchronous/synchronous protocols; ISDN, B-ISDN, TCP/IP, with a focus on modeling and analysis of networks and network protocols. Class meets from 2:00-5:30.
Operating Systems
MSIT3140 TBA
Section: R1
CRN: 22854
Evgeny Tsyrulnikov
Section 02. Developed as an introduction to operating systems? characteristics, designs and structures. Topics include a history of operating systems, concurrent processes and synchronization, coordination of asynchronous events, file systems, scheduling, deadlock resolution and memory management.
Introduction to New Media Technology
MSIT3210 T 0630p-0930p
Section: 1
CRN: 22410
David Crandall
Web 2.0 is a ubiquitous buzzword these days. It has broad implications in the internet world and includes Social Networking, WiKi, audio and video podcasting, blogging, and more. If you would you like to learn how to harness the power of the new internet applications and media tools in a highly networked world, this class will provide you a good theoretical and practical understanding. The questions this class will explore fall into two general categories. First, what are the social and business implications of these new technologies? For example, are we using new media in an appropriate way? Are there or will there be losers and winners from a social and business context? Second, we will look at the technologies themselves to understand their level of complexity and how consumers and businesses can use or implement them appropriately. This will be an interactive class where students will share ideas and experiences and will gain exposure to tools that can be used to boost their marketing and communications objectives.
Advanced Professional Communication
MSIT3300 W 0630p-0930p
Section: 1
CRN: 22587
Charles Sides
Provides practice in oral, written, and presentation skills necessary within organizational environments. Students learn how to create and critique several genres of written texts used in the workplace, going beyond creating professional documents to analyzing corporate and professional internal and external communication practices.
IT Strategy Leadership
MSIT3410 M 0630p-0930p
Section: 1
CRN: 22492
Richard Gillogly
IT Strategy requires a business-driven enterprise IT governance framework and use of day-to-day best practices. Leaders must ensure that IT investments respond to the most important business issues and opportunities. The scope of project efforts needs to cover business and IT people (internal and external), business process improvements and IT factors in a balanced solution. The velocity of change in most industries today requires companies to periodically defer continuous improvement efforts in favor of those that genuinely transform the firm dramatically and rapidly to another state. Such changes are almost always highly leveraged by technology. It takes strong leadership and discipline to make it happen? leadership from the executive team and board, from the CIO and senior IT staff, from key functional managers across the company who get it and insist on it. The course goal is that you gain understanding of the factors involved and you start to define what all this means to you and your career.
IT Operations
MSIT3420 W 0630p-0930p
Section: 1
CRN: 22500
David Crandall
IT Operations doesn't just mean desktop support. Some operations teams control the security systems protecting nuclear power plants, while others manage the paths to billions of dollars at the stock exchange. This course investigates the high-energy, often rebellious, and sometimes anti-social aspects of information technology operations to discover the most effective ways to lead these complicated teams and their highly skilled professionals toward success. 24/7 schedules, BOFH, and constant paging make leading an information technology operations team complicated at best. This course investigates the focus, drive, and passion that make IT operations the heart of any technology company and how you as a leader can understand, guide, and motivate the skilled engineers that keep the worlds computer systems running.
IT Operations
MSIT3420 W 0630p-0930p
Section: R
CRN: 22721
David Crandall
IT Operations doesn't just mean desktop support. Some operations teams control the security systems protecting nuclear power plants, while others manage the paths to billions of dollars at the stock exchange. This course investigates the high-energy, often rebellious, and sometimes anti-social aspects of information technology operations to discover the most effective ways to lead these complicated teams and their highly skilled professionals toward success. 24/7 schedules, BOFH, and constant paging make leading an information technology operations team complicated at best. This course investigates the focus, drive, and passion that make IT operations the heart of any technology company and how you as a leader can understand, guide, and motivate the skilled engineers that keep the worlds computer systems running.
Special Topics: Management Practice for Business
MSIT3440 W 0630p-0930p
Section: 1
CRN: 22501
Thomas Conti
An Enterprise Resource Planning (ERP) system is software that runs all business areas of an organization including accounting and finance, HR, sales and distribution, production, purchasing and inventory. ERP software integrates all these departments and functions onto a single system that can serve the needs of the entire company. ERP systems are very time consuming, costly and difficult to implement and institutionalize. Thus, an effective way to implement ERP is difficult yet extremely important to gain competitive advantage.This course is designed to provide the student with a thorough understanding of both the role that Enterprise Resource Planning Systems (ERPs) play in an organization and the challenging task of implementing and managing these systems. Literature has shown that over 50% of the implementation of ERP systems fail. Course content will include evolution of ERP systems, implementation cycles and well known cases on ERP implementation''
Intercultural Communication
MSIT3620 T 0630p-0930p
Section: 1
CRN: 22582
John Chetro-Szivos
Creates an awareness of our unconscious prejudices, our verbal and nonverbal presentations and how this may influence our interactions with people from other cultures. By focusing on the history and contributions of various ethnic groups in the United States, students gain a heightened appreciation of difference and an understanding of culturally-specific needs.
Cyber Security Risk and Threat Management
MSIT3710 R 0630p-0930p
Section: 1
CRN: 22597
Eben Berry
Explores understanding of risk management life cycles, risk profiling, formulating risks, risk evaluation and mitigation strategies. The course also covers enterprise vulnerability management from a people, process, structure, technology and contracting perspective.
Business Intelligence
MSIT3820 T 0630p-0930p
Section: 1
CRN: 22576
Richard Gillogly
Businesses today are constantly changing, becoming more and more complex. Organizations, private and public, are under pressures forcing them to respond quickly to change and to be innovative in the way they operate. This drives them to be more agile and to make frequent and quick strategic, tactical, and operational decisions --- decisions that often require considerable amounts of relevant data, information and knowledge. Processing these information assets, in the framework of the needed decisions, is what business intelligence is all about. This course addresses BI solutions which deliver computerized support for managerial decision making.
Business Intelligence
MSIT3820 TBA
Section: RC1
CRN: 22860
Yakov Gelrud
Businesses today are constantly changing, becoming more and more complex. Organizations, private and public, are under pressures forcing them to respond quickly to change and to be innovative in the way they operate. This drives them to be more agile and to make frequent and quick strategic, tactical, and operational decisions --- decisions that often require considerable amounts of relevant data, information and knowledge. Processing these information assets, in the framework of the needed decisions, is what business intelligence is all about. This course addresses BI solutions which deliver computerized support for managerial decision making.
Project Management
MSIT3840 R 0630p-0930p
Section: 1
CRN: 22724
Louise Eichman
A blend of instruction, discussion and exercises this course is built around the project management best practices presented in the Project Management Institute's (PMI) Guide to the Project Management Body of Knowledge (PMBOK). It provides the foundation, tools, techniques, templates and methodology to - manage each stage of the project life cycle, working within organizational and cost constraints; set goals tied directly to stakeholder needs; get the most from project teams, and use state-of-the-art project management tools to deliver projects to scope, on-time, and within budget. Spanning the entire project life cycle, the course covers all nine Project Management Knowledge Areas (Integration, Scope, Time, Cost, Quality, Human Resources, Communications, Risk, and Procurement) and the five Project Management Process groups (Initiating, Planning, Executing, Controlling and Closing). Sections include the Fundamentals; Time and Cost Management; Quality Management; Risk Management; Contract Management; Leadership, Communication and Management; and Managing Large Scale International projects in Virtual Environments.
Webmaster
MSIT3850 TBA
Section: RC1
CRN: 22859
Gleb Radchenko
The student will learn aspects of website design/development with client interaction and a course project presentation using HTML. Mapping, tables, frames, cascading style sheets, javascripting, objects and multimedia included. Class lectures will include search engine placement initiatives, site trend analysis, optimization techniques, server applications, security and creation specification. The lab operating system for this course is Windows XP+, however, students with Apple Mac backgrounds can contact instructor for permission.
Fundamentals of Business Analysis
MSIT3930 W 0630p-0930p
Section: 1
CRN: 22591
Robert Ainsworth
Specifically designed to give Managers a basic understanding of standard financial reporting, the setup of a strong financial organization, the creation of strategic budgets and the use of financial reporting in highlighting and monitoring performance. The course provides a special focus on financial functions as they relate to the fulfillment of the organizations goals. Course topics include the role of the financial department; understanding basic financial reports and what the numbers mean; creating ratios and basic measurements to measure the organization¿s progress; development of a strategic budget and a continuous reporting model; understanding management of the financial health of the organization; and identifying and solving financial management issues.
Capstone
MSIT3999 W 0630p-0930p
Section: 1
CRN: 22625
Robert Strong
Working in teams of 2 to 4, students will perform a consulting engagement for a local business. Working from a request letter from the CIO of a client company, students will engage with the client to develop a proposal for an analysis and design project, including deliverables, expected interactions with client management and staff and expected timeline. After presenting the proposal and gaining client approval, the team will carry out the proposed effort. Each project will culminate in a proposed solution, and sufficient documentation that the client can issue a Request for Proposal to implement the design. Lectures will address the consulting process, requirements gathering and the role of repeatable methodologies and consistent documentation methods.
Communication Design
MSPC3010 W 0630p-0930p
Section: 1
CRN: 22651
Lynn Simmons
We are all consumers of communication design. Images and text fill our everyday lives continuously in an unprecedented display. Good design matters. Anyone involved in communicating ideas, generating reports or managing information and publications will be integrating some form of design elements into the work. This course will focus on visual communication design problem solving for both print and digital media through an understanding of the visual language of two-dimensional design: form, figure-ground relationships, composition, balance, rhythm, pattern, scale, value and color. Students will learn how to create visual projects that inform, educate and communicate effectively.
Communication Design
MSPC3010 W 0630p-0930p
Section: R1
CRN: 22818
Lynn Simmons
We are all consumers of communication design. Images and text fill our everyday lives continuously in an unprecedented display. Good design matters. Anyone involved in communicating ideas, generating reports or managing information and publications will be integrating some form of design elements into the work. This course will focus on visual communication design problem solving for both print and digital media through an understanding of the visual language of two-dimensional design: form, figure-ground relationships, composition, balance, rhythm, pattern, scale, value and color. Students will learn how to create visual projects that inform, educate and communicate effectively.
Social Media and Marketing Communication
MSPC3050 W 0630p-0930p
Section: 1
CRN: 22499
Julie Frechette
Social media have rapidly altered how organizations extend their brands, influence public opinion, and engage consumers and citizens through online tools. Moving beyond traditional mainstream media, social media have directly impacted how institutions market themselves and distribute news and information through new cost-effective tools such as blogging and podcasting. This course will explore how social media are effective and influential forces that can help individuals, politicians, businesses, and non-profit organizations with their marketing and media relations needs.
Social Media and Marketing Communication
MSPC3050 W 0630p-0930p
Section: R
CRN: 22719
Julie Frechette
Social media have rapidly altered how organizations extend their brands, influence public opinion, and engage consumers and citizens through online tools. Moving beyond traditional mainstream media, social media have directly impacted how institutions market themselves and distribute news and information through new cost-effective tools such as blogging and podcasting. This course will explore how social media are effective and influential forces that can help individuals, politicians, businesses, and non-profit organizations with their marketing and media relations needs.
Business Intelligence
MSPC3060 T 0630p-0930p
Section: 1
CRN: 22577
Richard Gillogly
Businesses today are constantly changing, becoming more and more complex. Organizations, private and public, are under pressures forcing them to respond quickly to change and to be innovative in the way they operate. This drives them to be more agile and to make frequent and quick strategic, tactical, and operational decisions --- decisions that often require considerable amounts of relevant data, information and knowledge. Processing these information assets, in the framework of the needed decisions, is what business intelligence is all about. This course addresses BI solutions which deliver computerized support for managerial decision making.
Business Intelligence
MSPC3060 T 0630p-0930p
Section: 2
CRN: 22789
Richard Gillogly
Businesses today are constantly changing, becoming more and more complex. Organizations, private and public, are under pressures forcing them to respond quickly to change and to be innovative in the way they operate. This drives them to be more agile and to make frequent and quick strategic, tactical, and operational decisions --- decisions that often require considerable amounts of relevant data, information and knowledge. Processing these information assets, in the framework of the needed decisions, is what business intelligence is all about. This course addresses BI solutions which deliver computerized support for managerial decision making.
Organizational Communication
MSPC3070 R 0630p-0930p
Section: 1
CRN: 22614
John Chetro-Szivos
Analyzes communication theory in terms of its affects on behavior of the members of an organization. Internal and external communication is an essential aspect of organizational functioning, and the majority of managerial problems are rooted in communication. This course examines the major theoretical and practical aspects of communication in organizations as they apply to business and governmental contexts.
Organizational Communication
MSPC3070 R 0630p-0930p
Section: R
CRN: 22716
John Chetro-Szivos
Analyzes communication theory in terms of its affects on behavior of the members of an organization. Internal and external communication is an essential aspect of organizational functioning, and the majority of managerial problems are rooted in communication. This course examines the major theoretical and practical aspects of communication in organizations as they apply to business and governmental contexts.
Management Information Systems and Technology
MSPC3080 M 0630p-0930p
Section: 1
CRN: 22571
Dennis Wadsworth
Effective communication and management skills in today's technology driven organizations require that the individual possess a working knowledge of state-of-the art presentation software tools and a pragmatic understanding of both the organization's existing information tools as well as capabilities of those tools which exist outside of the organization. This course will introduce the student to state-of-the-art software through hands-on application of the most popular tools in use today with a conceptual foundation in information system technology from a management perspective.
Management Information Systems and Technology
MSPC3080 M 0630p-0930p
Section: R
CRN: 22722
Dennis Wadsworth
Effective communication and management skills in today's technology driven organizations require that the individual possess a working knowledge of state-of-the art presentation software tools and a pragmatic understanding of both the organization's existing information tools as well as capabilities of those tools which exist outside of the organization. This course will introduce the student to state-of-the-art software through hands-on application of the most popular tools in use today with a conceptual foundation in information system technology from a management perspective.
Management Information Systems and Technology
MSPC3080 M 0630p-0930p
Section: 2
CRN: 22796
Dennis Wadsworth
Effective communication and management skills in today's technology driven organizations require that the individual possess a working knowledge of state-of-the art presentation software tools and a pragmatic understanding of both the organization's existing information tools as well as capabilities of those tools which exist outside of the organization. This course will introduce the student to state-of-the-art software through hands-on application of the most popular tools in use today with a conceptual foundation in information system technology from a management perspective.
Public Relations
MSPC3090 M 0630p-0930p
Section: 1
CRN: 22569
Charles Sides
Analyzes basic principles of public relations through readings, lectures, case presentations, and class discussion. After a brief history and definition of public relations, attention turns to the nature of public audiences and stakeholders, getting through in the face of the communication din, public relations and contingency planning, dealing with the media, PR writing, public relations practices, employees, the community, and ethics.
Public Relations
MSPC3090 M 0630p-0930p
Section: R1
CRN: 22797
Charles Sides
Analyzes basic principles of public relations through readings, lectures, case presentations, and class discussion. After a brief history and definition of public relations, attention turns to the nature of public audiences and stakeholders, getting through in the face of the communication din, public relations and contingency planning, dealing with the media, PR writing, public relations practices, employees, the community, and ethics.
Marketing Communication
MSPC3100 R 0630p-0930p
Section: 1
CRN: 22595
Robert Ristino
Develops a solid understanding of the conceptual basis and theoretical structure of the principles of marketing and promotes "best practice" marketing and business solutions. Students act in a consulting capacity and develop a high-level strategic and tactical marketing plan for a client company that will use it to launch a new product/new venture, reposition the organization, or address a chronic problem. Focal points of the course include branding, concurrent marketing, international marketing, Internet marketing, and buying behavior.
Marketing Communication
MSPC3100 TBA
Section: R1
CRN: 22850
Cher de Rossiter
Develops a solid understanding of the conceptual basis and theoretical structure of the principles of marketing and promotes "best practice" marketing and business solutions. Students act in a consulting capacity and develop a high-level strategic and tactical marketing plan for a client company that will use it to launch a new product/new venture, reposition the organization, or address a chronic problem. Focal points of the course include branding, concurrent marketing, international marketing, Internet marketing, and buying behavior.
Principles of Marketing
MSPC3130 TBA
Section: RC1
CRN: 22857
Denis Stukalov
Provides practical and theoretical instruction to public sector professional administrators who are involved in the marketing efforts of their organizations. The central focus is on developing marketing plans. Topics include: strategic and tactical market planning; market segmentation; target marketing and positioning; social, legal, and competitive issues; managing products and services; developing new products and services; creative techniques; managing costs and pricing; and distribution and delivery of products and services.
Introduction to New Media Technology
MSPC3210 T 0630p-0930p
Section: 1
CRN: 22578
David Crandall
Web 2.0 is a ubiquitous buzzword these days. It has broad implications in the internet world and includes Social Networking, WiKi, audio and video podcasting, blogging, and more. If you would you like to learn how to harness the power of the new internet applications and media tools in a highly networked world, this class will provide you a good theoretical and practical understanding. The questions this class will explore fall into two general categories. First, what are the social and business implications of these new technologies? For example, are we using new media in an appropriate way? Are there or will there be losers and winners from a social and business context? Second, we will look at the technologies themselves to understand their level of complexity and how consumers and businesses can use or implement them appropriately. This will be an interactive class where students will share ideas and experiences and will gain exposure to tools that can be used to boost their marketing and communications objectives.
Introduction to New Media Technology
MSPC3210 T 0630p-0930p
Section: R
CRN: 22725
David Crandall
Web 2.0 is a ubiquitous buzzword these days. It has broad implications in the internet world and includes Social Networking, WiKi, audio and video podcasting, blogging, and more. If you would you like to learn how to harness the power of the new internet applications and media tools in a highly networked world, this class will provide you a good theoretical and practical understanding. The questions this class will explore fall into two general categories. First, what are the social and business implications of these new technologies? For example, are we using new media in an appropriate way? Are there or will there be losers and winners from a social and business context? Second, we will look at the technologies themselves to understand their level of complexity and how consumers and businesses can use or implement them appropriately. This will be an interactive class where students will share ideas and experiences and will gain exposure to tools that can be used to boost their marketing and communications objectives.
Introduction to New Media Technology
MSPC3210 T 0630p-0930p
Section: R1
CRN: 22800
David Crandall
Web 2.0 is a ubiquitous buzzword these days. It has broad implications in the internet world and includes Social Networking, WiKi, audio and video podcasting, blogging, and more. If you would you like to learn how to harness the power of the new internet applications and media tools in a highly networked world, this class will provide you a good theoretical and practical understanding. The questions this class will explore fall into two general categories. First, what are the social and business implications of these new technologies? For example, are we using new media in an appropriate way? Are there or will there be losers and winners from a social and business context? Second, we will look at the technologies themselves to understand their level of complexity and how consumers and businesses can use or implement them appropriately. This will be an interactive class where students will share ideas and experiences and will gain exposure to tools that can be used to boost their marketing and communications objectives.
Consumer Behavior
MSPC3240 W 0630p-0930p
Section: 1
CRN: 22498
Ronald Reidy
Explores the factors that influence consumer behavior from the perspective of both the consumer and the marketing manager. Practical discussion based on consumer experiences will be blended with social science theories and marketing concepts. Emphasis will be in the areas of social behavior; consumer research; data gathering models; cultural awareness; environmental considerations; and political governance. Areas of study will be applied to a final research paper and presentation.
Consumer Behavior
MSPC3240 W 0630p-0930p
Section: 2
CRN: 22794
Ronald Reidy
Explores the factors that influence consumer behavior from the perspective of both the consumer and the marketing manager. Practical discussion based on consumer experiences will be blended with social science theories and marketing concepts. Emphasis will be in the areas of social behavior; consumer research; data gathering models; cultural awareness; environmental considerations; and political governance. Areas of study will be applied to a final research paper and presentation.
Consumer Behavior
MSPC3240 W 0630p-0930p
Section: R1
CRN: 22795
Ronald Reidy
Explores the factors that influence consumer behavior from the perspective of both the consumer and the marketing manager. Practical discussion based on consumer experiences will be blended with social science theories and marketing concepts. Emphasis will be in the areas of social behavior; consumer research; data gathering models; cultural awareness; environmental considerations; and political governance. Areas of study will be applied to a final research paper and presentation.
Communication Theory and Research
MSPC3250 T 0630p-0930p
Section: 1
CRN: 22493
Julie Frechette
Examines origins, nature, and consequences of human communication. Students review the role of theory in comprehension of and responses to verbal, nonverbal, and other types of group communication issues and events, tracing the development of various media. The course introduces the methodology of communication research, including both qualitative and quantitative approaches, with an emphasis on action research and appreciative inquiry. Topics include the nature of scientific logic; electronic literature searches; research design; questionnaire construction; sampling; measurement techniques; data collection, analysis, interpretation, and reporting results; the use of focus groups; experiments; surveys; and content analysis.
Communication Theory and Research
MSPC3250 T 0630p-0930p
Section: R
CRN: 22718
Julie Frechette
Examines origins, nature, and consequences of human communication. Students review the role of theory in comprehension of and responses to verbal, nonverbal, and other types of group communication issues and events, tracing the development of various media. The course introduces the methodology of communication research, including both qualitative and quantitative approaches, with an emphasis on action research and appreciative inquiry. Topics include the nature of scientific logic; electronic literature searches; research design; questionnaire construction; sampling; measurement techniques; data collection, analysis, interpretation, and reporting results; the use of focus groups; experiments; surveys; and content analysis.
Communication Theory and Research
MSPC3250 TBA
Section: R1
CRN: 22853
Aleksandra Yakovleva
Examines origins, nature, and consequences of human communication. Students review the role of theory in comprehension of and responses to verbal, nonverbal, and other types of group communication issues and events, tracing the development of various media. The course introduces the methodology of communication research, including both qualitative and quantitative approaches, with an emphasis on action research and appreciative inquiry. Topics include the nature of scientific logic; electronic literature searches; research design; questionnaire construction; sampling; measurement techniques; data collection, analysis, interpretation, and reporting results; the use of focus groups; experiments; surveys; and content analysis.
Human Resources Management and Development
MSPC3290 TBA
Section: RC1
CRN: 22856
Evgeniy Rezanovich
Provides a practical survey of current trends, regulations and case laws that define and direct the human resource function. Topics include organizational philosophies, recruitment and selection, motivation, compensation and evaluation. Affirmative action and unionism are discussed within both current and historical contexts. The course concludes with an examination of legislation and regulatory statutes affecting human resources management.
Advanced Professional Communication
MSPC3300 W 0630p-0930p
Section: 1
CRN: 22586
Charles Sides
Provides practice in oral, written and presentation skills necessary within organizational environments. Students learn how to create and critique several genres of written texts used in the workplace, going beyond creating professional documents to analyzing corporate and professional internal and external communication practices.
Consultancy Skills Capstone
MSPC3330 M 0630p-0930p
Section: 1
CRN: 22488
John Chetro-Szivos
In this course students will be develop proficiency in the major techniques and tools consultants employ when doing a communication consultation. Students will complete readings that will introduce the theoretical orientation and participate in numerous demonstrations. Classes will include a discussion of the readings and exercises to develop competence in using the techniques.
Consultancy Skills Capstone
MSPC3330 M 0630p-0930p
Section: R
CRN: 22720
John Chetro-Szivos
In this course students will be develop proficiency in the major techniques and tools consultants employ when doing a communication consultation. Students will complete readings that will introduce the theoretical orientation and participate in numerous demonstrations. Classes will include a discussion of the readings and exercises to develop competence in using the techniques.
Finance and Accounting for Non-Financial Managers
MSPC3400 R 0630p-0930p
Section: 1
CRN: 22584
Jeffrey Apfel
Provides the student with a basic understanding of the financial systems within an organization, how financial data is interpreted and the impact of such data on decision making. Budgeting, pricing, cash flow, balance sheets and income statements are reviewed.
Finance and Accounting for Non-Financial Managers
MSPC3400 TBA
Section: R1
CRN: 22851
Tatiana Pervitskaya
Provides the student with a basic understanding of the financial systems within an organization, how financial data is interpreted and the impact of such data on decision making. Budgeting, pricing, cash flow, balance sheets and income statements are reviewed.
Strategic Issues in Human Resource Management
MSPC3410 T 0630p-0930p
Section: 1
CRN: 22575
Alicja Januszewicz
Examines the strategic issues involved in Human Resource functions. Emphasizes the competitive consequences of HR policy decisions of planning, job analysis and design, recruiting and selection, training and development, compensation/benefits structures and reward structures, performance appraisals and communication mechanisms.
Special Topics: Issues in International Human Resources
MSPC3440 TBA
Section: RC1
CRN: 22858
Inna Akhunzhanova
The integration of the global economy and the central role of Multinational Corporations have expanded the need for the International Human Resource Manager (IHRM). In this course, students will focus on current issues of International Human Resource Management: Strategic IHRM, International Workforce Management, IRHM Programs, and IRHM Policy and Practice. Through reading, analysis, discussion and presentation students will examine the comparative positions of IHRM and National HRM across all HR functions. A central theme in the course will highlight cultural awareness, changing perspectives, and external factors in play on IHRM. Special focus will be given to IHRM issues in the BRICS nations (Brazil, Russia, India, China, South Africa).
Negotiation, Mediation and Conflict Management
MSPC3600 T 0630p-0930p
Section: 1
CRN: 22579
Martin Breinlinger
Builds effective communication skills essential to successful negotiation, mediation and conflict resolution, using materials from the Harvard Negotiation Project. The focus is on developing an understanding of various resolution processes, incorporating theoretical perspectives and practical applications.
Intercultural Communication
MSPC3620 T 0630p-0930p
Section: 1
CRN: 22581
John Chetro-Szivos
Creates an awareness of our unconscious prejudices, our verbal and nonverbal presentations and how this may influence our interactions with people from other cultures. By focusing on the history and contributions of various ethnic groups in the United States, students gain a heightened appreciation of difference and an understanding of culturally-specific needs.
Political Communication
MSPC3770 R 0630p-0930p
Section: 1
CRN: 22612
Julie Frechette
Provides a comprehensive overview of the world of politics: how the communication mix affects it and the full range of communication strategies used to influence the "populace". Discussion focuses on the way communication strategies are used to build consensus or undermine a political campaign. Topics include the use of political ideologies; the ethics and methods of various strategies, such as advertising, speech writing, press conferences, debates; direct mail; and the role of the mass media as a medium of political communication.
Political Communication
MSPC3770 R 0630p-0930p
Section: R
CRN: 22751
Julie Frechette
Provides a comprehensive overview of the world of politics: how the communication mix affects it and the full range of communication strategies used to influence the "populace". Discussion focuses on the way communication strategies are used to build consensus or undermine a political campaign. Topics include the use of political ideologies; the ethics and methods of various strategies, such as advertising, speech writing, press conferences, debates; direct mail; and the role of the mass media as a medium of political communication.
Audience Development and Event Planning--Practicum
MSPC3790 TBA
Section: 1
CRN: 22626
Susan Smith
This for-credit practicum offers an in-the-field opportunity for a student to take on a specific project with a Worcester area organization, focused on audience development and event planning. All such projects must receive approval from the academic supervisor prior to registering for the practicum and there is a limit on the number of such projects each semester.
Project Management
MSPC3840 R 0630p-0930p
Section: 1
CRN: 22592
Louise Eichman
A blend of instruction, discussion and exercises this course is built around the project management best practices presented in the Project Management Institute's (PMI) Guide to the Project Management Body of Knowledge (PMBOK?). It provides the foundation, tools, techniques, templates and methodology to - manage each stage of the project life cycle, working within organizational and cost constraints; set goals tied directly to stakeholder needs; get the most from project teams, and use state-of-the-art project management tools to deliver projects to scope, on-time, and within budget. Spanning the entire project life cycle, the course covers all nine Project Management Knowledge Areas (Integration, Scope, Time, Cost, Quality, Human Resources, Communications, Risk, and Procurement) and the five Project Management Process groups (Initiating, Planning, Executing, Controlling and Closing). Sections include the Fundamentals; Time and Cost Management; Quality Management; Risk Management; Contract Management; Leadership, Communication and Management; and Managing Large Scale International projects in Virtual Environments.
Project Management
MSPC3840 R 0630p-0930p
Section: R1
CRN: 22799
Louise Eichman
A blend of instruction, discussion and exercises this course is built around the project management best practices presented in the Project Management Institute's (PMI) Guide to the Project Management Body of Knowledge (PMBOK?). It provides the foundation, tools, techniques, templates and methodology to - manage each stage of the project life cycle, working within organizational and cost constraints; set goals tied directly to stakeholder needs; get the most from project teams, and use state-of-the-art project management tools to deliver projects to scope, on-time, and within budget. Spanning the entire project life cycle, the course covers all nine Project Management Knowledge Areas (Integration, Scope, Time, Cost, Quality, Human Resources, Communications, Risk, and Procurement) and the five Project Management Process groups (Initiating, Planning, Executing, Controlling and Closing). Sections include the Fundamentals; Time and Cost Management; Quality Management; Risk Management; Contract Management; Leadership, Communication and Management; and Managing Large Scale International projects in Virtual Environments.
Fundamentals of Business Analysis
MSPC3930 W 0630p-0930p
Section: 1
CRN: 22590
Robert Ainsworth
Specifically designed to give Managers a basic understanding of standard financial reporting, the setup of a strong financial organization, the creation of strategic budgets and the use of financial reporting in highlighting and monitoring performance. The course provides a special focus on financial functions as they relate to the fulfillment of the organizations goals. Course topics include the role of the financial department; understanding basic financial reports and what the numbers mean; creating ratios and basic measurements to measure the organization¿s progress; development of a strategic budget and a continuous reporting model; understanding management of the financial health of the organization; and identifying and solving financial management issues.
Fundamentals of Business Analysis
MSPC3930 W 0630p-0930p
Section: R1
CRN: 22798
Robert Ainsworth
Specifically designed to give Managers a basic understanding of standard financial reporting, the setup of a strong financial organization, the creation of strategic budgets and the use of financial reporting in highlighting and monitoring performance. The course provides a special focus on financial functions as they relate to the fulfillment of the organizations goals. Course topics include the role of the financial department; understanding basic financial reports and what the numbers mean; creating ratios and basic measurements to measure the organization¿s progress; development of a strategic budget and a continuous reporting model; understanding management of the financial health of the organization; and identifying and solving financial management issues.
Internship
MSPC3940 TBA
Section: 1
CRN: 22618
Susan Smith
Students secure placement in internships that complement their academic pursuits. Internships may be without pay or may pay a salary or stipend. Tasks assigned during an internship are expected to involve a balance of needed clerical work and challenging responsibilities allowing professional growth, with a time commitment of 20 hours per week. Interns report to a designated on-site supervisor who provides guidance and feedback on performance. Both the intern and the on-site supervisor interface with the academic coordinator to assure smooth progress during the semester. Periodic on-campus seminars with the academic supervisor provide an arena for feedback on issues common to all the interns; the academic coordinator also provides a wider perspective on concerns at individual internship sites. The internship is required of all students with fewer than three years full-time professional work experience. Interested students should contact Susan Smith at susmith@clarku.edu.
Internship
MSPC3940 TBA
Section: R
CRN: 22717
Susan Smith
Students secure placement in internships that complement their academic pursuits. Internships may be without pay or may pay a salary or stipend. Tasks assigned during an internship are expected to involve a balance of needed clerical work and challenging responsibilities allowing professional growth, with a time commitment of 20 hours per week. Interns report to a designated on-site supervisor who provides guidance and feedback on performance. Both the intern and the on-site supervisor interface with the academic coordinator to assure smooth progress during the semester. Periodic on-campus seminars with the academic supervisor provide an arena for feedback on issues common to all the interns; the academic coordinator also provides a wider perspective on concerns at individual internship sites. The internship is required of all students with fewer than three years full-time professional work experience. Interested students should contact Susan Smith at susmith@clarku.edu.