College of Professional and Continuing Education

Spring Graduate Courses - 2015

For CRN's see: Spring 2015 Schedule

Fundraising and Grant Writing

MPA3020 T 0630p-0930p    Section: 1
CRN: 33294

S. Lange

Explores the challenge faced by every nonprofit to be more entrepreneurial and competitive and to raise funds for its programs and operations. This course examines a wide variety of fundraising approaches; sources for federal, state, and local grants; the process of grant writing and interaction with the grant-giving agency; and local, regional, and on-line resources available to find grant funding.


Organizational Communication

MPA3070 T 0630p-0930p    Section: 1
CRN: 33311

J. Chetro-Szivos

Analyzes communication theory in terms of its affects on behavior of the members of an organization. Internal and external communication is an essential aspect of organizational functioning, and the majority of managerial problems are rooted in communication. This course examines the major theoretical and practical aspects of communication in organizations as they apply to business and governmental contexts.


Management Information Systems and Technology

MPA3080 M 0630p-0930p    Section: 1
CRN: 33298

D. Wadsworth

Effective communication and management skills in todays technology driven organizations require that the individual possess a working knowledge of state-of-the art presentation software tools and a pragmatic understanding of both the organizations existing information tools as well as capabilities of those tools which exist outside of the organization. This course will introduce the student to state-of-the-art software through hands-on application of the most popular tools in use today with a conceptual foundation in information system technology from a management perspective.


Issues and Cases in Public Administration

MPA3100 M 0630p-0930p    Section: 1
CRN: 33308

J. Early

Surveys concepts, practices and trends in contemporary public administration. Topics addressed will include intergovernmental relations, organizational theory and behavior, public personnel management, collective bargaining, governmental budgeting and regulations, and managing public policies and programs. Incorporating research, case studies, and current events, the course emphasizes analysis and application of theory in relation to real-life situations.


Introduction to Geographic Information Systems

MPA3110 T 0630p-0930p    Section: 1
CRN: 33422

T. Smieszek

GIS technology is a computer-based tool that unites previously unrelated information into easily understood maps allowing decision-makers to virtually see the issues before them and then select the best course of action. Integrated with the Internet, GIS offers a consistent and cost-effective way for the sharing and analysis of geographic data among government agencies, private industry, non-profit organizations, and the general public. This lecture/lab based course has been designed with an emphasis on applied learning appropriate for public or nonprofit agency activities. This course is designed for those who do not have a GIS background; although the course is computer intensive, no mapping or programming background is required.


Organizational Behavior & Leadership

MPA3120 M 0630p-0930p    Section: 1
CRN: 33341

R. Gillogly

Develops an understanding of concepts, analytical tools and communication skills underlying behavior in organizations. The course explores the relationship between task accomplishments and human fulfillment in the context of planned organizational change. Various learning experiences are incorporated, including case studies, simulations, role playing and group discussion. Issues of public involvement, participatory decision making, employee empowerment and forms of leadership are also addressed.


Advanced Professional Communication

MPA3300 W 0630p-0930p    Section: 1
CRN: 33323

C. Sides

Provides practice in oral, written and presentation skills necessary within organizational environments. Students learn how to create and critique several genres of written texts used in the workplace, going beyond creating professional documents to analyzing corporate and professional internal and external communication practices.


Strategic Marketing for Non-Profit Organizations

MPA3380 W 0630p-0930p    Section: 1
CRN: 33318

D. Jordan

Describes marketing strategies applied to different types of providers in nonprofit organizations. The course focuses on techniques to maintain and increase market share, quantitative methodologies, such as demographic case mix, and geo-demographic analysis, as well as the application of market communication techniques and strategies.


Policy Analysis

MPA3400 T 0630p-0930p    Section: 1
CRN: 33317

H. Ramirez
J. Carey

Examines the political process within which public policies are made and implemented. The course uses both theoretical and applied case materials to look at the roles of various factors in setting the agenda for public discussion; the process of formulating, adopting and implementing policies; the constraining role of governmental structures; and the need for program evaluation.


Strategic Issues in Human Resource Management

MPA3410 R 0630p-0930p    Section: 1
CRN: 34339

A. Januszewicz

Examines the strategic issues involved in Human Resource functions. Emphasizes the competitive consequences of HR policy decisions of planning, job analysis and design, recruiting and selection, training and development, compensation/benefits structures and reward structures, performance appraisals and communication mechanisms.


Special Topics:

MPA3440 T 0630p-0930p    Section: 1
CRN: 34343

L. Eichman

Devoted to a specific topic unique for each semester and instructor. Fall 2014 Mediation Training This interactive training will focus on the Uniform Rules set forth by the Massachusetts Supreme Court. We will cover the five principles of mediation : communication styles, empathetic communication, summarizing, transmitting information and mediation evaluation. Through presentations, conversations and role plays students will acquire an understanding of basic mediation as it applies to corporations, law firms, international disputes, as well as how it is used in the courts. Guest speakers who utilize mediation in their work will add insights and discuss their roles in various settings. Spring 2015 Enterprise Risk Management This course takes an in-depth view at the dual nature of Risk with instruction in current best practices related to Risk Management. The class will analyze the full risk life-cycle: identification; analysis, using both qualitative and quantitative methods; prioritization based on probability and impact; and the management of risk through the development and control of several types of risk response strategies. All categories of risk will be examined: strategic; legal/regulatory; financial; technology; human; operational; and customer/vendor risks. The course provides hands-on practice using team case studies.


Intercultural Communication

MPA3520 R 0630p-0930p    Section: 1
CRN: 33340

M. Piecewicz

Creates an awareness of our unconscious prejudices, our verbal and nonverbal presentations and how this may influence our interactions with people from other cultures. By focusing on the history and contributions of various ethnic groups in the United States, students gain a heightened appreciation of difference and an understanding of culturally-specific needs.


Non-Profit Management

MPA3540 R 0630p-0930p    Section: 1
CRN: 33330

K. Jordan

Provides an overview of principle management functions as applied to non profit organizations. Topics include successful leadership, the roles and responsibilities of board members and effective management in major areas such as planning and evaluation, personnel, finance, marketing and fundraising.


Finance and Accounting for Non-Financial Managers

MPA3580 R 0630p-0930p    Section: 1
CRN: 33336

P. Salerno

Provides the student with a basic understanding of the financial systems within an organization, how financial data is interpreted and the impact of such data on decision making. Budgeting, pricing, cash flow, balance sheets and income statements are reviewed.


Third Party Intervention and Mediation

MPA3660 T 0630p-0930p    Section: 1
CRN: 34341

M. Breinlinger

Examines the various methods of third party intervention as a means to effective conflict management in the workplace and other conflictual situations. Students develop and improve mediation skills and techniques needed to mediate disputes by participating in a variety of simulated disputes to hone mediation skills.


Arbitration, Collective Bargaining and Labor Relations

MPA3820 W 0630p-0930p    Section: 1
CRN: 34340

D. Moschos

Examines the fundamentals of labor relations, exploring a range of issues including employees' right to strike and specific statutes governing equal opportunity on the federal and state levels. The course provides practical experience in collective bargaining and arbitration through participation in a bargaining exercise. Specific differences between public and private collective bargaining and labor relations are explored in depth.


Project Management

MPA3840 R 0630p-0930p    Section: 1
CRN: 33334

L. Eichman

A blend of instruction, discussion and exercises this course is built around the project management best practices presented in the Project Management Institutes (PMI) Guide to the Project Management Body of Knowledge (PMBOK). It provides the foundation, tools, techniques, templates and methodology to manage each stage of the project life cycle, working within organizational and cost constraints; set goals tied directly to stakeholder needs; get the most from project teams, and use state-of-the-art project management tools to deliver projects to scope, on-time, and within budget. Spanning the entire project life cycle, the course covers all nine Project Management Knowledge Areas (Integration, Scope, Time, Cost, Quality, Human Resources, Communications, Risk, and Procurement) and the five Project Management Process groups (Initiating, Planning, Executing, Controlling and Closing). Sections include the Fundamentals; Time and Cost Management; Quality Management; Risk Management; Contract Management; Leadership, Communication and Management; and Managing Large Scale International projects in Virtual Environments.


Fundamentals of Business Analysis

MPA3930 M 0630p-0930p    Section: 1
CRN: 33302

R. Ainsworth

Specifically designed to give Managers a basic understanding of standard financial reporting, the setup of a strong financial organization, the creation of strategic budgets and the use of financial reporting in highlighting and monitoring performance. The course provides a special focus on financial functions as they relate to the fulfillment of the organizations goals. Course topics include the role of the financial department; understanding basic financial reports and what the numbers mean; creating ratios and basic measurements to measure the organizations progress; development of a strategic budget and a continuous reporting model; understanding management of the financial health of the organization; and identifying and solving financial management issues.


Internship

MPA3940 TBA    Section: 1
CRN: 33346

S. Smith

Students secure placement in internships that complement their academic pursuits. Internships may be without pay or may pay a salary or stipend. Tasks assigned during an internship are expected to involve a balance of needed clerical work and challenging responsibilities allowing professional growth, with a time commitment of 20 hours per week. Interns report to a designated on-site supervisor who provides guidance and feedback on performance. Both the intern and the on-site supervisor interface with the academic coordinator to assure smooth progress during the semester. Periodic on-campus seminars with the academic supervisor provide an arena for feedback on issues common to all the interns; the academic coordinator also provides a wider perspective on concerns at individual internship sites. The internship is required of all students with fewer than three years full-time professional work experience. Interested students should contact Susan Smith at susmith@clarku.edu.


Capstone Practicum

MPA3999 TBA    Section: 1
CRN: 33343

S. Millette

Integrates the elements of the MPA program into one comprehensive policy-making application. While in teams and under faculty instructor supervision, students address an actual policy issue. The practicum culminates in a formal written and oral presentation of their work, which is evaluated by faculty and organization professionals.


Community Human Service Management Certificate

MPA3HSM W 0900a-0400p    Section: 1
CRN: 34627

S. Millette


Management of Information Technology

MSIT3040 R 0630p-0930p    Section: 1
CRN: 34346

D. Wadsworth

Covers the theory and practice of planning and managing the information systems function. Course includes the interface of corporate and information systems managers and the strategic position of information systems in a variety of commercial and manufacturing enterprises.


Organizational Communication

MSIT3070 T 0630p-0930p    Section: 1
CRN: 33312

J. Chetro-Szivos

Analyzes communication theory in terms of its affects on behavior of the members of an organization. Internal and external communication is an essential aspect of organizational functioning, and the majority of managerial problems are rooted in communication. This course examines the major theoretical and practical aspects of communication in organizations as they apply to business and governmental contexts.


Management Information Systems and Technology

MSIT3080 M 0630p-0930p    Section: 1
CRN: 33297

D. Wadsworth

Effective communication and management skills in todays technology driven organizations require that the individual possess a working knowledge of state-of-the art presentation software tools and a pragmatic understanding of both the organizations existing information tools as well as capabilities of those tools which exist outside of the organization. This course will introduce the student to state-of-the-art software through hands-on application of the most popular tools in use today with a conceptual foundation in information system technology from a management perspective.


Introduction to New Media Technologies

MSIT3210 W 0630p-0930p    Section: 1
CRN: 34348

D. Crandall

Web 2.0 is a ubiquitous buzzword these days. It has broad implications in the internet world and includes Social Networking, WiKi, audio and video podcasting, blogging, and more. If you would you like to learn how to harness the power of the new internet applications and media tools in a highly networked world, this class will provide you a good theoretical and practical understanding. The questions this class will explore fall into two general categories. First, what are the social and business implications of these new technologies? For example, are we using new media in an appropriate way? Are there or will there be losers and winners from a social and business context? Second, we will look at the technologies themselves to understand their level of complexity and how consumers and businesses can use or implement them appropriately. This will be an interactive class where students will share ideas and experiences and will gain exposure to tools that can be used to boost their marketing and communications objectives.


Advanced Professional Communication

MSIT3300 W 0630p-0930p    Section: 1
CRN: 33322

C. Sides

Provides practice in oral, written and presentation skills necessary within organizational environments. Students learn how to create and critique several genres of written texts used in the workplace, going beyond creating professional documents to analyzing corporate and professional internal and external communication practices.


Introduction to Geographic Information Systems

MSIT3310 T 0630p-0930p    Section: 1
CRN: 33424

T. Smieszek

GIS technology is a computer-based tool that unites previously unrelated information into easily understood maps allowing decision-makers to virtually see the issues before them and then select the best course of action. Integrated with the Internet, GIS offers a consistent and cost-effective way for the sharing and analysis of geographic data among government agencies, private industry, non-profit organizations, and the general public. This lecture/lab based course has been designed with an emphasis on applied learning appropriate for public or nonprofit agency activities. This course is designed for those who do not have a GIS background; although the course is computer intensive, no mapping or programming background is required.


I.T. Operations

MSIT3420 M 0630p-0930p    Section: 1
CRN: 34347

D. Crandall

IT Operations doesn't just mean desktop support. Some operations teams control the security systems protecting nuclear power plants, while others manage the paths to billions of dollars at the stock exchange. This course investigates the high-energy, often rebellious, and sometimes anti-social aspects of information technology operations to discover the most effective ways to lead these complicated teams and their highly skilled professionals toward success.24/7 schedules, BOFH, and constant paging make leading an information technology operations team complicated at best. This course investigates the focus, drive, and passion that make IT operations the heart of any technology company and how you as a leader can understand, guide, and motivate the skilled engineers that keep the worlds computer systems running.


Special Topics:

MSIT3440 M 0630p-0930p    Section: 1
CRN: 33313

G. Isern

Devoted to a specific topic unique for each semester and instructor. Summer 2014 Customer Relations Management This course examines customer relationship management (CRM) as a key strategic process for organizations. Composed of people, technology, and processes, effective CRM optimizes the selection or identification, acquisition, growth and retention of desired customers to maximize profit. Anyone interested in being an architect of CRM within his or her organization, or responsible for the development of any major aspect of CRM will find this course beneficial. CRM discussions and projects will address both organizational customers (B2B) and consumers/households (B2C). This course is designed to give the students an understanding of the theoretic and practical issues related to Customer Relationship Management (CRM) and Data Analytics as they are used in business today. Spring 2015 Digital Forensics This course is intended to provide students with knowledge and understanding of computer, network and OS forensics. It will also provide students with the theoretical foundation on techniques and methods needed for the extraction of information from digital devices. Students will gain exposure to the spectrum of available computer forensics procedures to ensure court admissibility of the evidence, as well as the legal and ethical implications as a result of the process will be covered on both Unix and Windows systems with different file systems.


Intercultural Communication

MSIT3620 R 0630p-0930p    Section: 1
CRN: 33339

M. Piecewicz

Creates an awareness of our unconscious prejudices, our verbal and nonverbal presentations and how this may influence our interactions with people from other cultures. By focusing on the history and contributions of various ethnic groups in the United States, students gain a heightened appreciation of difference and an understanding of culturally-specific needs.


Cyber Security: Information Assurance Strategic Management

MSIT3720 M 0630p-0930p    Section: 1
CRN: 33300

R. Duguay

This course covers what an Enterprise Information Assurance (aka Information Security or Cyber Security) Program should include regarding strategic goals and objectives, roadmap planning, people, process, structure and technology capabilities, services and competencies. A view through a CISO's eyes in developing, growing, establishing talent management, investment planning and on-going compliance management for organizational cyber security preparedness.


Cyber Security Technology Operations and Delivery

MSIT3730 T 0630p-0930p    Section: 1
CRN: 33327

G. Isern

This course covers the IT operations side of cyber security from a daily management responsibility. Highlighting operational challenges and solution approaches to maturing cyber security technology practices. Topics such as solution engineering, Incident Response, forensics, chain of custody, integration, Project delivery with other key IT Infrastructure, Systems, Databases and Applications are explored. This elective course also covers essential cyber safe practices to begin addressing significant weaknesses in vendor and organizational services/applications today that cyber attackers use as easy gateways into breaching organizations. Both Product and Application Development lifecycles are explored including agile methods.


Photoshop for Internet Graphics

MSIT3810 R 0630p-0930p    Section: 1
CRN: 33226

J. Pratt

Images make powerful statements about our business, our brand and persona. The Internet allows us a way to use images to communicate in a manner never contemplated even just a few years ago. Meanwhile the rapid growth of mobile technology has changed the way we access and use the web. How to choose, create and manage dynamic images for business applications is critical for successful messaging to our intended audience. This course will cover general areas of design, digital image creation and layout for traditional web as well as mobile platforms with a primary focus on Adobe Photoshop CS5. Students will create a web site for a real or fictitious client and a mobile-friendly "mini site" for use on smart phones and tablets.


Business Intelligence

MSIT3820 W 0630p-0930p    Section: 1
CRN: 34345

R. Gillogly

Businesses today are constantly changing, becoming more and more complex. Organizations, private and public, are under pressures forcing them to respond quickly to change and to be innovative in the way they operate. This drives them to be more agile and to make frequent and quick strategic, tactical, and operational decisions --- decisions that often require considerable amounts of relevant data, information and knowledge. Processing these information assets, in the framework of the needed decisions, is what business intelligence is all about. This course addresses BI solutions which deliver computerized support for managerial decision making.


Project Management

MSIT3840 R 0630p-0930p    Section: 1
CRN: 33338

L. Eichman

A blend of instruction, discussion and exercises this course is built around the project management best practices presented in the Project Management Institute's (PMI) Guide to the Project Management Body of Knowledge (PMBOK). It provides the foundation, tools, techniques, templates and methodology to - manage each stage of the project life cycle, working within organizational and cost constraints; set goals tied directly to stakeholder needs; get the most from project teams, and use state-of-the-art project management tools to deliver projects to scope, on-time, and within budget. Spanning the entire project life cycle, the course covers all nine Project Management Knowledge Areas (Integration, Scope, Time, Cost, Quality, Human Resources, Communications, Risk, and Procurement) and the five Project Management Process groups (Initiating, Planning, Executing, Controlling and Closing). Sections include the Fundamentals; Time and Cost Management; Quality Management; Risk Management; Contract Management; Leadership, Communication and Management; and Managing Large Scale International projects in Virtual Environments.


Webmaster

MSIT3850 T 0630p-0930p    Section: 1
CRN: 33224

D. Wadsworth

The student will learn aspects of website design/development with client interaction and a course project presentation using HTML. Mapping, tables, frames, cascading style sheets, javascripting, objects and multimedia included. Class lectures will include search engine placement initiatives, site trend analysis, optimization techniques, server applications, security and creation specification. The lab operating system for this course is Windows XP+, however, students with Apple Mac backgrounds can contact instructor for permission.


Fundamentals of Business Analysis

MSIT3930 M 0630p-0930p    Section: 1
CRN: 33303

R. Ainsworth

Specifically designed to give Managers a basic understanding of standard financial reporting, the setup of a strong financial organization, the creation of strategic budgets and the use of financial reporting in highlighting and monitoring performance. The course provides a special focus on financial functions as they relate to the fulfillment of the organizations goals. Course topics include the role of the financial department; understanding basic financial reports and what the numbers mean; creating ratios and basic measurements to measure the organizations progress; development of a strategic budget and a continuous reporting model; understanding management of the financial health of the organization; and identifying and solving financial management issues.


Capstone

MSIT3999 M 0630p-0930p    Section: 1
CRN: 33348

R. Strong

Working in teams of 2 to 4, students will perform a consulting engagement for a local business. Working from a request letter from the CIO of a client company, students will engage with the client to develop a proposal for an analysis and design project, including deliverables, expected interactions with client management and staff and expected timeline. After presenting the proposal and gaining client approval, the team will carry out the proposed effort. Each project will culminate in a proposed solution, and sufficient documentation that the client can issue a Request for Proposal to implement the design. Lectures will address the consulting process, requirements gathering and the role of repeatable methodologies and consistent documentation methods.


Master of Science in Professional Communication

Visual Communication Design

MSPC3010 M 0630p-0930p    Section: 1
CRN: 33225

L. Simmons

This course introduces the field of communication design including terminology and creative problem-solving for print, digital, and moving media through hands-on projects in a studio-based learning environment. We will be applying communication theories to visual forms through the use of type and image in effective and expressive presentations of ideas and information. Students will learn how to think visually through a developing understanding of contemporary visual language as makers and receivers. Industry-standard software will be used with in-class instruction. An emphasis on communicating visually with a concern for social and cutlural dimensions, as well as from one human to another, will be given special attention.


Social Media and Marketing Communication

MSPC3050 W 0630p-0930p    Section: 1
CRN: 33320

J. Frechette

Social media have rapidly altered how organizations extend their brands, influence public opinion, and engage consumers and citizens through online tools. Moving beyond traditional mainstream media, social media have directly impacted how institutions market themselves and distribute news and information through new cost-effective tools such as blogging and podcasting. This course will explore how social media are effective and influential forces that can help individuals, politicians, businesses, and non-profit organizations with their marketing and media relations needs.


Business Intelligence

MSPC3060 W 0630p-0930p    Section: 1
CRN: 34521

R. Gillogly

Businesses today are constantly changing, becoming more and more complex. Organizations, private and public, are under pressures forcing them to respond quickly to change and to be innovative in the way they operate. This drives them to be more agile and to make frequent and quick strategic, tactical, and operational decisions --- decisions that often require considerable amounts of relevant data, information and knowledge. Processing these information assets, in the framework of the needed decisions, is what business intelligence is all about. This course addresses BI solutions which deliver computerized support for managerial decision making.


Organizational Communication

MSPC3070 T 0630p-0930p    Section: 1
CRN: 33309

J. Chetro-Szivos

Analyzes communication theory in terms of its affects on behavior of the members of an organization. Internal and external communication is an essential aspect of organizational functioning, and the majority of managerial problems are rooted in communication. This course examines the major theoretical and practical aspects of communication in organizations as they apply to business and governmental contexts.


Management Information Systems and Technology

MSPC3080 M 0630p-0930p    Section: 1
CRN: 33299

D. Wadsworth

Effective communication and management skills in todays technology driven organizations require that the individual possess a working knowledge of state-of-the art presentation software tools and a pragmatic understanding of both the organizations existing information tools as well as capabilities of those tools which exist outside of the organization. This course will introduce the student to state-of-the-art software through hands-on application of the most popular tools in use today with a conceptual foundation in information system technology from a management perspective.


Introduction to Geographic Information Systems

MSPC3110 T 0630p-0930p    Section: 1
CRN: 33423

T. Smieszek

GIS technology is a computer-based tool that unites previously unrelated information into easily understood maps allowing decision-makers to virtually see the issues before them and then select the best course of action. Integrated with the Internet, GIS offers a consistent and cost-effective way for the sharing and analysis of geographic data among government agencies, private industry, non-profit organizations, and the general public. This lecture/lab based course has been designed with an emphasis on applied learning appropriate for public or nonprofit agency activities. This course is designed for those who do not have a GIS background; although the course is computer intensive, no mapping or programming background is required.


Organizational Behavior and Leadership

MSPC3120 M 0630p-0930p    Section: 1
CRN: 33586

R. Gillogly

Develops an understanding of concepts, analytical tools and communication skills underlying behavior in organizations. The course explores the relationship between task accomplishments and human fulfillment in the context of planned organizational change. Various learning experiences are incorporated, including case studies, simulations, role playing and group discussion. Issues of public involvement, participatory decision making, employee empowerment and forms of leadership are also addressed.


Introduction to New Media Technologies

MSPC3210 W 0630p-0930p    Section: 1
CRN: 34584

D. Crandall

Effective communication and management skills in todays technology driven organizations require that the individual possess a working knowledge of state-of-the art presentation software tools and a pragmatic understanding of both the organizations existing information tools as well as capabilities of those tools which exist outside of the organization. This course will introduce the student to state-of-the-art software through hands-on application of the most popular tools in use today with a conceptual foundation in information system technology from a management perspective.


Communication Theory and Research

MSPC3250 M 0630p-0930p    Section: 1
CRN: 33295

J. Chetro-Szivos

Examines origins, nature, and consequences of human communication. Students review the role of theory in comprehension of and responses to verbal, nonverbal, and other types of group communication issues and events, tracing the development of various media. The course introduces the methodology of communication research, including both qualitative and quantitative approaches, with an emphasis on action research and appreciative inquiry. Topics include the nature of scientific logic; electronic literature searches; research design; questionnaire construction; sampling; measurement techniques; data collection, analysis, interpretation, and reporting results; the use of focus groups; experiments; surveys; and content analysis.


Advanced Professional Communication

MSPC3300 W 0630p-0930p    Section: 1
CRN: 33321

C. Sides

Provides practice in oral, written and presentation skills necessary within organizational environments. Students learn how to create and critique several genres of written texts used in the workplace, going beyond creating professional documents to analyzing corporate and professional internal and external communication practices.


Consultancy Skills Capstone

MSPC3330 R 0630p-0930p    Section: 1
CRN: 33304

J. Chetro-Szivos

In this course students will be develop proficiency in the major techniques and tools consultants employ when doing a communication consultation. Students will complete readings that will introduce the theoretical orientation and participate in numerous demonstrations. Classes will exercises to develop competence in using the techniques.


Marketing for Non-profit Organizations

MSPC3380 W 0630p-0930p    Section: 1
CRN: 33319

D. Jordan

Describes marketing strategies applied to different types of providers in nonprofit organizations. The course focuses on techniques to maintain and increase market share, quantitative methodologies, such as demographic case mix, and geo-demographic analysis, as well as the application of market communication techniques and strategies.


Finance and Accounting for Non-Financial Managers

MSPC3400 R 0630p-0930p    Section: 1
CRN: 33332

P. Salerno

Provides the student with a basic understanding of the financial systems within an organization, how financial data is interpreted and the impact of such data on decision making. Budgeting, pricing, cash flow, balance sheets and income statements are reviewed.


Non-Profit Management

MSPC3540 R 0630p-0930p    Section: 1
CRN: 33331

K. Jordan

Provides an overview of principle management functions as applied to non profit organizations. Topics include successful leadership, the roles and responsibilities of board members and effective management in major areas such as planning and evaluation, personnel, finance, marketing and fundraising.


Intercultural Communication

MSPC3620 R 0630p-0930p    Section: 1
CRN: 33335

M. Piecewicz

Creates an awareness of our unconscious prejudices, our verbal and nonverbal presentations and how this may influence our interactions with people from other cultures. By focusing on the history and contributions of various ethnic groups in the United States, students gain a heightened appreciation of difference and an understanding of culturally-specific needs.


Third Party Intervention and Mediation

MSPC3660 T 0630p-0930p    Section: 1
CRN: 34342

M. Breinlinger

Examines the various methods of third party intervention as a means to effective conflict management in the workplace and other conflictual situations. Students develop and improve mediation skills and techniques needed to mediate disputes by participating in a variety of simulated disputes to hone mediation skills.


Advertising Theory and Practice

MSPC3750 M 0630p-0930p    Section: 1
CRN: 33296

C. Sides

Applies advertising communication theory to campaign design and development. Students, in small entrepreneurial design teams, research and develop a complete advertising campaign with associated advertising genres, including objectives, design decisions, media strategies and campaign evaluation.


Audience Development and Event Planning--Practicum

MSPC3790 TBA    Section: 1
CRN: 33344

S. Smith

This for-credit practicum offers an in-the-field opportunity for a student to take on a specific project with a Worcester area organization, focused on audience development and event planning. All such projects must receive approval from the academic supervisor prior to registering for the practicum and there is a limit on the number of such projects each semester.


Photoshop Internet Graphics

MSPC3810 R 0630p-0930p    Section: 1
CRN: 33342

J. Pratt

Images make powerful statements about our business, our brand and persona. The Internet allows us a way to use images to communicate in a manner never contemplated even just a few years ago. Meanwhile we are still inundated with print media, often from the same organizations as our web content. How to choose, create and manage dynamic images for business applications is critical for successful messaging to our intended audience. This course will cover three general areas of design, digital image creation and layout for Web and Print business applications with a primary focus on Adobe Photoshop CS4, with additional instruction on InDesign and Adobe Lightroom. Students will create a web site for a real or fictitious client and a flyer, brochure or small catalog that compliments the web site.


Project Management

MSPC3840 R 0630p-0930p    Section: 1
CRN: 33337

L. Eichman

A blend of instruction, discussion and exercises this course is built around the project management best practices presented in the Project Management Institute's (PMI) Guide to the Project Management Body of Knowledge (PMBOK?). It provides the foundation, tools, techniques, templates and methodology to - manage each stage of the project life cycle, working within organizational and cost constraints; set goals tied directly to stakeholder needs; get the most from project teams, and use state-of-the-art project management tools to deliver projects to scope, on-time, and within budget. Spanning the entire project life cycle, the course covers all nine Project Management Knowledge Areas (Integration, Scope, Time, Cost, Quality, Human Resources, Communications, Risk, and Procurement) and the five Project Management Process groups (Initiating, Planning, Executing, Controlling and Closing). Sections include the Fundamentals; Time and Cost Management; Quality Management; Risk Management; Contract Management; Leadership, Communication and Management; and Managing Large Scale International projects in Virtual Environments.


Webmaster

MSPC3850 T 0630p-0930p    Section: 1
CRN: 33307

D. Wadsworth

The student will learn aspects of website design/development with client interaction and a course project presentation using HTML. Mapping, tables, frames, cascading style sheets, javascripting, objects and multimedia included. Class lectures will include search engine placement initiatives, site trend analysis, optimization techniques, server applications, security and creation specification. The lab operating system for this course is Windows XP+, however, students with Apple Mac backgrounds can contact instructor for permission.


Gender Communications

MSPC3860 M 0630p-0930p    Section: 1
CRN: 33526

J. Frechette

Examines the symbolic, social, cultural, political, and personal ways in which gender impacts our daily communication activities in American culture. As "men" and "women," "boys" and "girls," we learn an intricate system of communication that shapes the ways we understand and are understood by others. This course takes a practical look at how people speak, write, and interact non-verbally through the use of gender-specific codes and suggests alternatives to "gendered" communication rituals that hinder us.


Fundamentals of Business Analysis

MSPC3930 M 0630p-0930p    Section: 1
CRN: 33301

R. Ainsworth

Specifically designed to give Managers a basic understanding of standard financial reporting, the setup of a strong financial organization, the creation of strategic budgets and the use of financial reporting in highlighting and monitoring performance. The course provides a special focus on financial functions as they relate to the fulfillment of the organizations goals. Course topics include the role of the financial department; understanding basic financial reports and what the numbers mean; creating ratios and basic measurements to measure the organizations progress; development of a strategic budget and a continuous reporting model; understanding management of the financial health of the organization; and identifying and solving financial management issues.


Internship

MSPC3940 TBA    Section: 1
CRN: 33345

S. Smith

Students secure placement in internships that complement their academic pursuits. Internships may be without pay or may pay a salary or stipend. Tasks assigned during an internship are expected to involve a balance of needed clerical work and challenging responsibilities allowing professional growth, with a time commitment of 20 hours per week. Interns report to a designated on-site supervisor who provides guidance and feedback on performance. Both the intern and the on-site supervisor interface with the academic coordinator to assure smooth progress during the semester. Periodic on-campus seminars with the academic supervisor provide an arena for feedback on issues common to all the interns; the academic coordinator also provides a wider perspective on concerns at individual internship sites. The internship is required of all students with fewer than three years full-time professional work experience. Interested students should contact Susan Smith at susmith@clarku.edu.